Google Adwords Tips and Tricks

Character limits for Google Adwords:
This is the title here eh (25 characters)
An uncommon ad results in some atte
ntion that doesn’t always make a po (70 characters, 35 ea. on 2 lines)
MyWebsiteHasALongURLThatIsTrunc.com (35 characters in which you can omit the http:// and www)

This article from searchengineland.com talks about what you can put in the URL part of your adwords ad, for instance your url can contain keywords and even trademark words as part of the URL and folder name: everything-you-need-to-know-about-adwords-display-urls

To check out adwords competition: spyfu

Google adwords ad scheduling

Adwords cost estimator

Adwords keyword research tool

Search based Keyword tool

Why do some website traffic analysis programs report more hits, page views and visits than Google Analytics

According to Google, this is their information available on this page about more visits being reported by other metrics programs than analytics:
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55614


The following text in this one post is for me (the author) to search and find and reference, which may not be updated as often google does, go to the link above for the real deal.
Google Help › Analytics Help › Reports central › Troubleshooting reports › Why does Google Analytics report different values than some other web analytics solutions?
Why does Google Analytics report different values than some other web analytics solutions?


Different web analytics products may use a variety of methods to track visits to your website. Therefore, it is normal to see discrepancies between reports created by various products. However, we generally believe that the best way to think of metrics across different web analytics programs is think in terms of trends, as opposed to numbers by themselves.

One example is to compare related metrics, such as pageviews (eg. 15% of traffic went to page x). In addition, the comparison of data over time could be valuable – information such as “conversions increased by 20% over the past 3 months,” or “our site gained 10% more pageviews in the month of March.” In most cases, you’ll notice that different analytics solutions, though different in numbers, will generally depict the same trends.

While we’re not able to provide side-by-side comparisons of Google Analytics with other web tracking solutions, the following list points out some of the main reasons your actual numbers may differ:

* Terminology: The terminology used in one program may not mean the same thing or may not be measured the same way as in another program. Pageviews are generally similar between vendors; however, it’s much more difficult to define a visit or a visitor. In Analytics, if a user comes to your site twice within thirty minutes without closing their browser, they’ll register as one visit. Other web analytics solutions may treat this behavior as two visits, depending on their definitions.
* Tracking methods: There are two main methods of tracking activity: cookie-based and IP + User Agent.
o Cookie-based tracking relies on a browser setting the cookie. If cookies are disabled, cookie-based analytics programs (such as Google Analytics) will not count the visit. This would exclude, for example, hits from a robot or spider.
o IP + User Agent tracking typically uses log file analysis for its data. This may report higher numbers than reported by cookie-based tracking because of dynamically assigned IP addresses and spider and robot visits.
* 1st party vs. 3rd party cookies: Even among cookie-based tracking solutions, there’s a difference between 1st party and 3rd party cookies. Because 3rd party cookies are set by a source other than the website being visited, they’re often blocked by browsers and security software. Google Analytics uses 1st party cookies.
* 3rd party images: Some browsers give users the option to disable images that are requested from domains other than the current page. Disabling such images will prevent data from being sent to Google Analytics.
* Filters/settings: Many web analytics solutions provide data filters. Differences in the way that filters are applied, or creating different filtering altogether, can drastically affect the data in your reports
* Timezone differences: If your web analytics solutions group data using different timezones, your daily or hourly data will be affected.
* Visitor browser preferences: Visitors must have JavaScript, images, and cookies enabled in their browsers in order for Analytics to report their visit. Depending on their method of collecting data, other analytics solutions may still register these visitors.
* Caching: Google Analytics directly calls Google’s servers each time a page is visited, even if the page has been cached. Other analytics solutions may not record an additional visit if the page is pulled from a user’s or server’s cache.

My HTML tips and tricks

Extra spaces inside tables, usually at the bottom of the td (table cell) and hanging bottoms after forms.

This is assuming you don’t have problems with the cellpadding and cellspacing not being set explicitly to 0. You can have tables with cellpadding and cellspacing and still not have that annoying space below your content at the bottom of the table! Read on…

In the old days, the extra space at the bottom of a table was due to having the </td> on the next line after the content inside the table. To make the code readable, most people and web page creation programs will put the closing table data tag on it’s  own line. This creates the problem. The workaround is to close the table data on the same line and don’t leave extra content like a space before the </td> tag.

If you still have the problem: HTML rendering engines in the browsers add spaces before and after block level elements including forms. They almost always suppress the space before the form and only show the space after. If you are using style sheets (refer to my css tricks), you can easily defeat this by specifying a margin of 0.

If you still have the problem and are using pure HTML without css:
You can add just a bit of css to fix your entire page, not your entire website, that would require declaring an external stylesheet on every page. Put this inside your head tag:
<style>
h1, h2, h3, h4, h5{margin:0px}
</style>

Just substitute whatever block level element is giving you problems with the extra space below.

Image not showing or broken image icon:

1) “View Image” in your browser and look at the file path in the URL bar, that will tell you where the webpage code is saying the image is supposed to be. Put the image up at that path or edit the webpage code to reflect the actual location.

2) Make sure you don’t have a meta tag <base href=”http://www.mywebsite.com/” />  which is telling the webpage to locate image files that are relative linked to look in a certain location with a base path and then add the filename to that. If you do have the meta base href tag, you can change your webpage code to look in an “images/myimage.jpg” folder.

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