Google Adwords Tips and Tricks
Character limits for Google Adwords:
This is the title here eh (25 characters)
An uncommon ad results in some atte
ntion that doesn’t always make a po (70 characters, 35 ea. on 2 lines)
MyWebsiteHasALongURLThatIsTrunc.com (35 characters in which you can omit the http:// and www)
This article from searchengineland.com talks about what you can put in the URL part of your adwords ad, for instance your url can contain keywords and even trademark words as part of the URL and folder name: everything-you-need-to-know-about-adwords-display-urls
To check out adwords competition: spyfu
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