SEO keyword process in 6 steps:

SEO keyword process in 6 steps:

  • Find your best keywords: Figure out your golden keyphrases. Brainstorm, think like your target audience, not like a pro. Be specific for who you want to land on your website and “convert”.
  • Keyword research: Research your keyphrases for popularity. Whittle out the ones that are too short and thus too competetive.
  • Compare website competition on search engines: Do your competitive analysis and use the highest ranking websites for inspiration.
  • Keywords on website in order of importance: Write your content, or edit your existing content to use the keyphrases. Try to use your best keyphrase in your URL, page title, H1 tag and content, in that order.
  • Google analytics techniques: Setup your analytics, check your incoming search terms regularly. Suggest keyphrase changes based on what people are typing. Fold into website and repeat.

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