Maximum Page Title length

The longest page title that I would use is 67 characters, many use a 60 character limit, some use 64, and some 128.

I’ve read different opinions on webmaster and seo forums (like 64 character limit and truncate to 64 if longer than 70), but seen with my own eyes that the page title on a serp can be up to 70 characters, this is including the … that is added, so that leaves 67 characters as the max, but only if your word boundary falls at the 67th character! huh?…read on for more.

Google truncates (and may not index) anything over 67 characters (including spaces) if you have a page title over 70 characters, based upon what I’ve seen. Looks to me like the length varies because the truncation is to the next shortest whole word. Amazingly, I’ve not actually read or heard this, so try it for yourself if you want to believe it. Just search for whatever and use a text editor to count characters on the longest titles returned on the search results page.

The truncated part (the tailing part is clipped off and discarded) may not even be indexed! I am not sure of this, but have a personal policy of not deliberately using anything over 67 characters to describe my page.

Also a longer page title “dilutes” the keyword weighting of those that are in the title, so if you use a long title with lots of words the ones you do use will have less importance to the search engine.

About 6  to 7 words is a good working objective.

Google maps business listing free

Here’s the place you can show up on a google map with your business name, website, contact info and info for free.

Your listing will only show up within a certain radius of your zipcode of your listing. Need more info here!

Google tools I use

Google Webmaster Tools Troubleshoot your website’s robots.txt file and many other factors.

Google Analytics Comprehensive log analysis at google, from Urchin code.

Information of interest to webmasters posted on the official google blog website

Matt Cutts blog, and just the Google/SEO section, it’s pretty much a tool, senior engineer at google in charge of filtering web spam. Lots of good tricks here, but you must be a patient reader, he’ll post, then a jillion people comment saying “Hey Matt, my website ratings bombed after we moved our server, what gives!?”, he gets overloaded with questions, so I firefox search scan the page for only his answers if I don’t have an extra hour!

Google Trends just showed up on my radar, surprised it’s not in the “My Account” area, I found it on the official google blog.

Another new tool that works much like Google Trends, only more straightforward, “See what the world is searching for”:
Google Insights

Hyphens in URLs or URL Rewriting – get search engine friendly

The article on

Hyphens in URLs or “URL Rewriting” for WordPress SEO or any SEO:

is located here, this applies to dashes in the URL and whether you want them or not for SEO and usability purposes. It also shows how to rewrite your URL using WordPress to do the rewrite (as usual, the self-hosted application on your server)

If you want to do URL Rewriting not using WordPress, you might want to read why first, and then go to a great tutorial on doing this at a low level if you want to get your hands dirty.

In any case, the link above will take you there…

Website traffic analysis, SEO, and hit tracking with Google Analytics

How to track your website visitors and do website hit tracking and analysis using Google’s services.

Google acquired Urchin a great website tracking tool, which embeds code on your website’s server, then google analyses it on their end. You use your google account to check your website traffic (you have to create a login if you don’t already have one)

The results are very detailed and once you set this up you will be able to receive charts and graphs of traffic patterns including some really helpful detailed information beside “Page Views” and “Unique Views” such as “Keywords“, and “Top Traffic Sources“.

So, login to google, then go to “My Account”, then (click) “Analytics” (it’s currently their top link on the right side for “My Products”), then “Add Website Profile” then past your URL in (copy it from your URL bar so you don’t have any problems with syntax or typos) and (click) “Continue”, then copy the Tracking Code (the new tracking code ga.js had a syntax error missing a “>” that the google engineers missed which made faulty code in the era of My-Jul 2008, but works now), then when you click “Finish” you’ll get a list of your websites that google is currently tracking using the Urchin engine.

Your new addition will be there, but it will read “Tracking Unknown” under the column “Status”, you can then click “Check Status” where you can force feed it your website index page (the first one to load and the page that should have your google tracking code in it)

Next you’ll need to download your index.php or index.html, or index.htm or index.etc and add the javascript tracking code that you copied in to your clipboard to your webpage (you haven’t replaced your clipboard contents by copying something else since the google tracking code, new or Legacy, have you?). It should be right in front of your </body> tag so that most of your page can load before the user’s browser must get the rest of the page from analytics.google.com! If you run WordPress or another dynamic page creation engine or blog generator, then you must put it into a template that loads into the page, like footer.php.

When your tracking code is in place do the “Check Status” then “Finish” (button) routine and google will instantly re read your website index page and look for the tracking code it issued to your website domain.

From now on, then you can login in to analytics.google.com and you will get the detailed website traffic reports on that website and have them downloadable as a beautifully formatted pdf so you can email them to your customers.

Go start collecting!

Google SEO (search engine optimization) information