Maximum Page Title length

The longest page title that I would use is 67 characters, many use a 60 character limit, some use 64, and some 128.

I’ve read different opinions on webmaster and seo forums (like 64 character limit and truncate to 64 if longer than 70), but seen with my own eyes that the page title on a serp can be up to 70 characters, this is including the … that is added, so that leaves 67 characters as the max, but only if your word boundary falls at the 67th character! huh?…read on for more.

Google truncates (and may not index) anything over 67 characters (including spaces) if you have a page title over 70 characters, based upon what I’ve seen. Looks to me like the length varies because the truncation is to the next shortest whole word. Amazingly, I’ve not actually read or heard this, so try it for yourself if you want to believe it. Just search for whatever and use a text editor to count characters on the longest titles returned on the search results page.

The truncated part (the tailing part is clipped off and discarded) may not even be indexed! I am not sure of this, but have a personal policy of not deliberately using anything over 67 characters to describe my page.

Also a longer page title “dilutes” the keyword weighting of those that are in the title, so if you use a long title with lots of words the ones you do use will have less importance to the search engine.

About 6  to 7 words is a good working objective.

How to remove your website or your phone number or webpage from google

There are cases where you do not want to be in google’s index. For instance if you have an old webpage that has been replaced by a new webpage, but the old one comes up higher in google’s results.

To remove your old webpage or website or blog from google.

Or if you have a phone number listed in google’s phone lookup and don’t want it to be listed on the search engine.

To remove your phone number from google.

If you have an old website location or URL that you replaced with a new one or you have a second webpage that points to your other webpage google prefers it if you do a 301 permanent redirect on the old website.

If you don’t want a certain page to show up in google’s cache, if you take it down, it will instantly disappear, you can tell google not to cache your webpage.

ex: META NAME=”googlebot” content=”noarchive” in the HEAD section of the HTML files.

If you have a page that is already in the cache, you can request it be removed from google’s index, or a quick and dirty workaround is to replace your cached page with a blank page (on the same server with the same title) and the next time google spiders your page it will update the cache of that page by removing all previous text on it.

Google maps business listing free

Here’s the place you can show up on a google map with your business name, website, contact info and info for free.

Your listing will only show up within a certain radius of your zipcode of your listing. Need more info here!

Google tools I use

Google Webmaster Tools Troubleshoot your website’s robots.txt file and many other factors.

Google Analytics Comprehensive log analysis at google, from Urchin code.

Information of interest to webmasters posted on the official google blog website

Matt Cutts blog, and just the Google/SEO section, it’s pretty much a tool, senior engineer at google in charge of filtering web spam. Lots of good tricks here, but you must be a patient reader, he’ll post, then a jillion people comment saying “Hey Matt, my website ratings bombed after we moved our server, what gives!?”, he gets overloaded with questions, so I firefox search scan the page for only his answers if I don’t have an extra hour!

Google Trends just showed up on my radar, surprised it’s not in the “My Account” area, I found it on the official google blog.

Another new tool that works much like Google Trends, only more straightforward, “See what the world is searching for”:
Google Insights

Hyphens in URLs or URL Rewriting – get search engine friendly

The article on

Hyphens in URLs or “URL Rewriting” for WordPress SEO or any SEO:

is located here, this applies to dashes in the URL and whether you want them or not for SEO and usability purposes. It also shows how to rewrite your URL using WordPress to do the rewrite (as usual, the self-hosted application on your server)

If you want to do URL Rewriting not using WordPress, you might want to read why first, and then go to a great tutorial on doing this at a low level if you want to get your hands dirty.

In any case, the link above will take you there…

Google Searching Tips and Tricks

Google Searching Tips:

Special search words to prefix your google search with:

These are various tips for a complex search in google.

~ (tilde) for finding “similar to” searches.

ex: ~glossary returns listings for Dictionary, Encyclopedia, Thesaurus, etc.
ex. ~glossary motor returns glossaries, dictionaries and definitions of motors, as opposed to searching for just plain motors, which may return a hit like “motor show on youtube”. You can use two-words, either word, both words, hyphenated or not. (the tilde on the glossary was a trick! It actually does triple duty by returning more than just glossary results)

Convert from one unit to another unit:

ex: 47 pounds to kilograms
ex: 29% of 3214.56
Time in the world, to find:
ex: time
ex: time in cape town

Here’s a real doosy, I was listening to Leo Laporte and he needed to do a not so straightforward conversion during his radio show. He was tipped by Randall Schwartz to use google for the conversion. Here it is:

convert .1dollars per 140 bytes to dollars per megabyte

Define is a spell checking dictionary:

define:matter (space not necessary just like site:)
define:motor returns a dictionary like listing of all known definitions of the word motor, a very different result from the usual google results page!
Don’t use a space before or after the colon, it will change your search to a standard one!

To use a quick batch of Thesaurus searches using the google command line (or is that thesauri? 😉

ex: thesaurus: plethora

Searching for specific files on the internet using google:

Google search for Mp3 “Richard Thompson” on people’s servers:
-inurl:(htm|html|php) intitle:”index of” +”last modified” +”parent directory” +description +size +(wma|mp3) “Richard Thompson”

With some very slight modifications the same search string can easily be used to search for ebooks in DOC and PDF format, searching google for doc files and pdf files:

-inurl:(htm|html|php) intitle:”index of” +”last modified” +”parent directory” +description +size +(pdf|doc) “george orwell 1984″

Or perhaps you are searching for video files:

-inurl:(htm|html|php) intitle:”index of” +”last modified” +”parent directory” +description +size +(mpg|wmv) “towelie”

Google advanced search operators:

“.” a dot between words says “connected” two.words is like “two words”
ex: returns google results with”One pair shoes green”type hits where all the results on the first page literally contain “pair shoes”, and a search of pair shoes results contain almost all “pair of shoes” in the results. My results show that this search is the same as quoting even on complex search queries, this may not always be the case though.

Searching for just page titles:

Google’s allintitle: operator limits your search to only words that appear in the titles of web pages, an effective way to narrow your results to pages which primarily concern your keyword.

ex: allintitle:used.books for sale discount will return only web pages with used books for sale in their page title (at the top of your browser window title just in front of ” – Mozilla Firefox” or ” – Internet Explorer”. You will also get results like “Find Used Books items for sale on Ebay”, interesting to note that “Used Books” must be exactly in that order, but the rest of the search query allows the title to have the words anywhere in it! So you can get a hit like this “Best Sellers, Discount Books, Cheap Textbooks, Used Books for Sale:” where Discount is actually in front of “Used Books”.

Note to fellow web developers: Try not to forget to edit your page titles! Google search for allintitle:”untitled document” returns a 27,800,000 results and growing (8-10-2008). Incidently allintitle:”Untitled Document” returns 27,600,000 results, 200,000 less than the lower case version. Somebody care to explain this one? Matt?

Google SEO (search engine optimization) information