What is SEO?

SEO = Search Engine Optimization

In a sentence, SEO (Search Engine Optimization) is doing what you can to get your website more hits from the search engines.

———-SERVICES———-

These are the most important services that you will get with our SEO:

  • Metrics – The very first thing we do is to add tools to your website that show you how much improvement you are getting all along.
  • Website evaluation – we look at what you say and where you say it and tell you where to adjust for more weight.
  • Keyphrase refinement – the cycle of getting popular keyphrases into your website, the recipe goes like this: search – fold – mix – repeat.
  • We track your most popular and least popular pages – some pages need help!
  • Page flow – how much time people spend reading them and which ones get clicked on next.
  • All your new and changing pages are automatically submitted to the major search engines the right way – not 100, just the big 5.
  • Error checking and fixing your website – One example: Did you know that search engines don’t follow javascript links?
  • Adjusting your existing website to hold people’s attention – newsflash: their attention span is shortened while online!
  • E-Commerce shopping cart SEO – Is your cart even being used, what product is being looked at most, how about least?

Paid Adwords:

  • After you get your free search engine ranking improved, then you can consider Google paid Adwords. We will guide you through bidding for keyphrases that are the best value for your business, setting your geographical targets and building pages designed to keep the attention of those clicks that you pay for. Google Adwords is improving weekly and is already complex and powerful, if you pay for ads, you should use it to it’s potential.

———-TIPS and ADVICE————

Google “Organic” results are free. Those are the real search engine results and when someone types something into google, they are the ones that show up in the main area of the page called SERP (Search Engine Results Page). You can also use Google Adwords, but we recommend that you get your website in order first and get decent organic results, they are free, adwords cost you every time.

Keywords” and “Keyphrases” are how the search engines find your website. You want to get into the mind of your intended audience by imagining what keyphrase they will type into the search engines. We put tools into your website that tell you which keyphrases are getting people to you, and even ones that are getting people to your competition! Every time there is discovery of new and unexpected keyphrases that people search for, we find them and help you to fold them into your pages.

Your first words on the webpage carry more weight, try not to waste it on javascript and css which is unreadable to most search engines. Deliver your mission statement early on the page!

Build a short and sweet page title into your code. Pay special attention to title your most important pages.

Beware of snake oil, many of those tricks that used to work with Lycos and Yahoo and Altavista in the wild west days of the internet do not fool the PHDs at google. In fact it’s very easy for your website to be penalized by doing the wrong things. These days, brick and mortar is expensive, and the new market is global, so being banned from Google search results is very bad for business. There are people who’s job description is SEO and the companies that they work for live and die by their SERP (Search Engine Results Page)

Content is King” is what Matt Cutts from google says. By the way, he is the head of their department of search engine spam, and he is god when it comes to deciding on what ranks and what to penalize. So any good SEO person will visit his blog regularly, studying his posts and hundreds of comments directed at him. This is a goldmine for the latest info on what works and more importantly, what does not work.

There are good ways to build links and bad ways. We will tell you how, or do it for you, whichever you prefer.

SEO blunders include these: Overusing a keyphrase, too many Domain Names, tricking robots, link farms, adding your website to 100 search engines, “google bombs”, broken links, and so much more. Build it and they will come, does not apply to busy, distracted, click happy people on the internet.

You don’t have to do this on your own. We are website designers and technicians that care about this because our clients all need it.

We have been doing SEO for more than a decade and can tell you from experience, the SEO world is constantly changing. We make it our business to follow the latest techniques and are enthusiastic to apply them on your behalf.

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